What's this about?
Mollick, on AI naming: between one lab calling its model Mythos and another teasing "the stars are almost aligned," the marketing departments may want to brush up on their 1920s horror — where those exact phrases herald humanity's insignificance before vast unknowable intelligences.
What exactly is the reference?
H.P. Lovecraft's Cthulhu Mythos, in which "the stars aligning" precedes the return of incomprehensible cosmic entities. Not, historically, a customer-success story.
Why is this worth noting?
The best joke of the day carries a real observation: AI marketing now reaches instinctively for vast-unknowable-power imagery, and nobody in the approval chain flags what genre that language comes from.