What's this about?
OpenAI will test labelled visual ads beside image-generation results in the US and add conversion measurement through data and attribution partners.
What exactly is attribution?
It is the attempt to connect an ad view or click with a later purchase, registration or other outcome—even when several channels influenced the decision.
Why does this matter?
Advertising creates incentives around placement, targeting and measurement inside a personal conversational product. OpenAI says ads stay separate from answers and sensitive conversations, but those guardrails need observable enforcement.