What's this about?
Google DeepMind and A24 — the indie film studio behind Everything Everywhere All at Once and Moonlight — announced a first-of-its-kind research partnership around AI and filmmaking.
What exactly is A24 doing with an AI lab?
A24 is the most tastemaking studio in Hollywood, and Hollywood has been mostly hostile to generative AI. A *research* partnership (not a licensing deal) suggests exploring AI as a filmmaking instrument with a studio whose brand is artistic credibility — the inverse of the usual "AI slop replaces artists" narrative.
Why is it worth noting?
No big discussion thread yet. Watch this space: whichever lab cracks a legitimacy model for AI in premium filmmaking sets the template for the industry.